On this page, We are going to learn about the full form of USP and the meaning of USP, As well as the meaning, definition, and acronym for USP in different categories. So you should read this post till the end.
The Full Form of USP: Unique Selling Proposition
USP Stands for Unique Selling Proposition. A unique selling proposition (USP) is a key element of the marketing campaign, and it is the focus of much attention. it is the competitive edge that can be used to promote the product and Encourage a buyer to purchase a product even if it is more expensive. it is also known as Unique Selling Point.
The Unique Selling Proposition (USP) is the part of your marketing plan that convinces customers why they should choose you over all of your competitors. The USP must be clearly communicated in every area of your marketing and it must be conveyed in a
For example, when a product is first introduced, the USP includes messaging about the product’s benefits and the brand’s core values. The USP also includes a “storyline”, which is the story behind the “why” of the product. The story is the beginning of the product’s marketing campaign.
Meaning and Example of USP in marketing
USP may be an Attractive offer, Easy to remember the brand name or maybe brand tagline, keep in your mind it should be Simple, clear, concise, and consistent.
Because USPs help focuses your marketing strategy, and influence messaging, branding, copywriting, and other aspects of marketing. there are some of most common examples of Unique Selling Propositions –
- Domino’s Pizza’s USP– You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.
- DeBeers– A diamond is forever.
- Dropbox– Dropbox keeps your files safe, synced, and easy to share. Open and keep your photos, documents, and videos anywhere.
- USP of Microsoft- user-friendly for people across age brackets
- USP of Apple inc- sleek, state-of-the-art design, user-friendly products, reliability, innovation, and being a ‘cool’ alternative to the PC
- Amazon Inc- Amazon provides access to a huge choice selection, at low prices, with fast delivery
- Netflix – Deliver couch potatoes the best selection of TV shows and movies possible, in the most convenient way possible.
- Facebook’s USP – the world’s largest social network
- Coca-cola – The brand invites people to create a positive reality by thinking of coke as happiness in the bottle.
- Hotstar – live streaming sports events
- Starbucks – Love your beverage or let us know. We’ll always make it right
- USP of Oppo – Oppo offers affordable but quality smartphones with innovative features
There are some of the most commonly used acronyms, abbreviations, full forms, and the USP meaning are listed in different categories below the table.
| Terms | Full Forms | Terms |
|---|---|---|
| USP | Unique Selling Point | Marketing |
| USP | United States Penitentiary | Law & Legal |
| USP | Universal Selbstlade Pistole | Military |
| USP | Uninterruptible Signal Processing | Networking |
| USP | Unique Sensory Power | Physiology |
| USP | Unit Sales Price | Accounting |
| USP | Undergraduate Scholars Program | Students |
| USP | Urban Studies and Planning | Planning |
| USP | User Stack Pointer | IT |
| USP | Unimodem Service Provider | IT |
| USP | United States Patent | US Government |
| USP | Unexplained Spiritual Phenomenon | Religion |
| USP | Unified Stream Protocol | IT |